How do Americans feel about data security?
Today, personal information is as valuable as currency - Americans find themselves in a sea of privacy concerns, amplified by increasing data collection by various organisations and corporations.
A recent Pew Research Center survey shows personal data privacy fears have taken centre stage in the US. Conducted in May 2023, it surveyed US adults to show a complex range of concerns and attitudes towards data privacy and security, which are worth exploring.
Americans do not feel in control of their data.
A staggering 91% of US adults feel they've lost control over how their personal information is used. About 88% struggle to remove inaccurate online information, while a significant 80% express unease about third-party access to their social media data. Furthermore, 67% of Americans admitted a limited understanding of corporate data practices.
Little-to-no trust when it comes to AI and data privacy on social media
The Pew Research study brings to light a significant trust deficit, particularly regarding social media CEOs and the use of Artificial Intelligence (AI).
Almost 77% of Americans express little to no trust in social media executives to responsibly handle user privacy, including owning up to data misuse or compromise.
As a result, 71% also doubt the government’s ability to hold such Big Tech leaders accountable for data misuse which causes further mistrust in how their data is handled.
89% of Americans are also concerned about social media platforms accessing personal information about children.
Real-life incidents only strengthen the need for better protection for children online. Last year, Microsoft paid the FTC $20 million for collecting personal information of Xbox players below 13 without parental consent.
There's a strong belief that protecting children’s online privacy is a shared responsibility, with 85% placing it on parents, but a significant proportion expect tech companies (59%) and the government (46%) to play substantial roles.
AI is met with similar distrust.
Approximately 70% of Americans familiar with AI are still wary of companies using it responsibly in their products.
There's widespread expectation that AI's role in data collection will lead to uncomfortable or unintended uses of personal information - which is intensified by increased video surveillance and AI in data analysis. High-profile data breaches and surveillance programs from Big Tech and public bodies only add fuel to the fire. For example, the 2023 ChatGPT data breach showed how AI systems can be vulnerable to leaking personal data.
A unified call for action: the nationwide push for enhanced privacy protection
Privacy concerns could dictate the trajectory of technological advancements and governance. In fact, 72% of Americans advocate for increased regulation.
This public outcry for regulatory oversight underscores the pressing need for comprehensive privacy laws and frameworks to safeguard personal data.
For businesses, this shift towards increased regulation could mean stricter compliance requirements and potential changes in data management strategies. For individuals, it suggests a move towards greater empowerment and protection of their personal data. Regulatory bodies, on the other hand, may face the challenge of balancing effective oversight with fostering technology innovation.
This public outcry for regulatory oversight underscores the pressing need for comprehensive privacy laws and frameworks to safeguard personal data.
The growing awareness of data privacy issues is beneficial for all stakeholders. The current focus on data privacy is not just a trend but a fundamental shift towards a more secure and privacy-conscious digital environment. This evolution in awareness and attitudes is a critical step in navigating the complexities of data governance today and will encourage a balance between technological progress and the protection of personal privacy.